Categories

For Those Who Raise the Bar

From standout programs and breakthrough tech to industry-shaping individuals — these are the categories that define the European Affiliate Awards. Each one highlights a unique aspect of our industry, rewarding impact, creativity, and performance across the board.

JURY: Best Network

Which affiliate networks/platforms have the best merchant partnerships, the best publishers, the best software, the best user experience, and the best service? Note: influencer platforms are registered as publishers, not as networks.

JURY: Best Program

Which brands really stands-out with their affiliate program? Who is doing a great job in managing affiliate marketing, keeping all partners involved, structuring and measuring data, and achieving great performance throughout the year? Only programs that ran for 6 months or more can be included. Shorter programs are considered as campaigns.

JURY: Best Publisher

Which publishers are delivering the most incremental value, have the best possible content or provide the best user experience?

JURY: Best Technology

Who is delivering top notch technology to the industry. Saas, tooling, innovation or any other technology that hits right into the hart of your business? Basic technology, such as normal tracking, is not applicable here. We're aiming for groundbreaking technology.

JURY: Best Campaign

Which campaigns touched a nerv and pushed the right buttons? Who combined creative thinking with results? Campaigns that run/ran for 6 months or more, are considered programs.

JURY: Best Agency

What agency made a real difference, combining both creativity, strategic thinking and results?

JURY: Best Innovation

Our industry is changing every day. The AI revolution has a major impact, but other technologies are also making a mark. Who has been the most innovative last year, and made the biggest impact with innovation?

JURY: Best App (use)

Which app offers the best affiliate marketing experience? Who has used app marketing with great success? This category focuses purely on mobile apps, with focus on both the apps themselves, as the campaigns in which apps are used.

JURY: Best Influencer(s) use

Creators and influencers are becoming more important to our industry. Which brands, networks or combinations, did a great job using creators and/or influencers in their affiliate marketing strategy? Both influencer campaigns (< 6 months) and influencer programs (> 6 months) can be entered.

PUBLIC VOTE: Top 50 Voices

It’s time to shine light on the top professionals in our industry. Who stood out on a personal level? Who inspired, lead and influenced our industry? Our Top-50 is the only category with public voting.

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SEPTEMBER 15th 2025

The European Affiliate Awards are judged by a diverse panel of respected leaders from across the industry, from network founders to performance marketers, publishers, and tech innovators.