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The time has come, we’re open for business! From now on, you can register your early bird cases for the European Affiliate Awards 2026 in Berlin, on September 21. Next to that, the nominations for our Top-50 Affiliate Voices is also open.

Our jury case submission process was one of the topics that gained the most feedback from our community during the first edition of the European Affiliate Awards last year. A lot of you mentioned to us that the process was too short and that the communication was not perfect. We agree! So, for this years edition, we decided to change the process.

For many years, affiliate marketing was viewed primarily as a tactical performance channel: efficient, predictable, and scalable, but ultimately just one tool among many. It sat at the lower end of the funnel, often disconnected from strategic marketing discussions and frequently underestimated for its full potential. That era is over. Affiliate and partnership marketing has transformed from a niche performance discipline into one of the most dynamic, diverse, and innovative ecosystems in the digital economy.

Last September, we launched the European Affiliate Awards in Amsterdam, home country of initiators Sjef (+ founding partner Franke Media) and Robin. However, we’re aiming for a European community, which is why we will travel to another European city each year. In 2026, we’re continuing our road trip with a visit to Berlin! The exact date still needs to be determined, but we’re looking for September again.

Apart from having awesome cases that were judged by our jury, yesterday’s EAA’s were all about shining light on the phenomenal professionals that are active in our industry. Out of over 100 nominees, our community selected a Top 50 that is packed with pure quality. Congrats to everyone on the list, and also the other nominees.

It was a legendary night yesterday! We truly can’t thank all of you enough for being there and making it such a special night. However, the EAA’s are all about awesome and inspiring cases. So, without further ado, we’d love to present to you the 2025 winners for the jury category awards.

Just a couple of weeks to go, before we welcome you in Amsterdam for the first ever edition of the European Affiliate Awards. Time for some practical information! 

Last week, we launched public voting on our individual Top 50 Affiliate Voices category. The days after, Linkedin exploded and our servers were creaking and squeaking with all the votes that kept pouring in. Today, we can also announce the shortlist nominees for the jury categories. We received a staggering number of cases, especially as it is our first ever edition. Thanks to everyone who took the effort to submit one or more cases, it has been a blast browsing through them.

These founding partners are powering our first edition, and helping affiliate marketing step into the spotlight.

Affiliate marketing drives 15% of all online sales in Europe and generates over €7 billion annually — yet remains undervalued. The European Affiliate Awards is changing that.