Brian McGuigan

Currently driving global growth at Tradedoubler, with a focus on helping advertisers and partners achieve measurable results at scale. My background spans retail media, affiliate marketing, e-commerce, and digital strategy, combining hands-on expertise with leadership in building growth engines that are data-driven, future-proof, and commercially effective. Academic foundation includes an MBA (Cardiff Metropolitan University), an Extended Diploma in Business & Strategy (Westford University College), and a Bachelor of Laws (University of South Africa). I am now pursuing a Doctorate in Business Administration (DBA) with Westford University College through UCAM to further strengthen my expertise in leadership and management research. I focus on delivering strategic impact, building strong partnerships, and developing solutions that enable sustainable business growth.