James Little

James Little

Group Commercial Director
TopCashback
Having spend the past 20+ years in Affiliate Marketing, I joined TopCashback 13 years ago and sit on our leadership teams across both our UK and US businesses. As group commercial director; I am often seen as the public face of the company within the industry; keeping senior relationships across networks, agencies and advertisers across the world. I lead or consult on many products & working groups internally from items like our tracking improvement initiatives all the way down to items like our browser extension improvements/innovations. I’m also heavily involved in the rollout of AI within our business. With all my years in the industry and experience working across all sides of the mix, I remain extremely invested and passionate about the industry and in addition to my role at TopCashback also co-run Affilifest (and was previously the founder of AffiliateHuddle); a large affiliate conference held in Manchester and Margate. I especially enjoy making new professional acquaintances. Reach out if you want to talk affiliates, digital, influencers, conferences, podcasts, rum or dogs.

Awards

Top 50 Affiliate Voices
Nominee 2025