Founder of JAYGER MEDIA, a boutique agency that builds and runs affiliate programmes for DTC brands selling in the US, UK and Germany. I started out in dropshipping, moved into affiliate when Meta ads failed and partner outreach didn't, and went on to grow a hearing protection brand's programme from zero to eight figures. My approach is incrementality first: every partner type gets rewarded for the new customers it actually brings, with content creators, YouTubers and media buyers doing the heavy lifting. I also write Affiliate Snacks, a newsletter for DTC founders and CMOs.
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