Lino Richter

Lino Richter is Country Manager Germany at Daisycon, part of Linehub, and has more than 15 years of experience in affiliate marketing, performance marketing and digital partnerships. His expertise spans the advertiser, publisher, marketplace and network side of the industry, with a strong focus on affiliate marketing, partner marketing, product search and price comparison, lead generation, dynamic retargeting, native advertising and content commerce. Throughout his career, Lino has held leadership roles in e-commerce, marketplace, publisher and affiliate network environments, managing teams, large-scale marketing budgets and commercially relevant partner ecosystems. At Rakuten Germany, he led affiliate marketing and price comparison activities, gaining deep marketplace and advertiser-side experience. Later, at FUNKE Mediengruppe, he built and scaled content commerce activities across more than 70 digital brands and led the development of FUNKE’s PerformanceStory product. At Daisycon, Lino is responsible for the German market, driving advertiser growth, publisher development, agency partnerships and the further expansion of Daisycon’s position in DACH. He actively contributes to the professionalization of affiliate marketing through strategic partnerships, industry exchange and a strong focus on performance transparency, partner quality and scalable growth models.