Paresh Vadavia
Executive Vice President
Gen3 Marketing
In three short years at Ice.com and Diamond.com, Paresh Vadavia made a name for himself thanks to his hard work, dedication and networking skills. These qualities led Vadavia to begin winning awards for his remarkable ability to grow the affiliate channel. After said early recognition from his peers, a demand from retailers for his unique and effective methods of promotion, and establishing incredible relationships with many of the top affiliates, Vadavia decided to make the leap from employee to entrepreneur along with his childhood friend Sonny Lamba. What began as a two-man operation has grown into a 50+ person agency responsible for driving billions of dollars in sales for retailers like 1-800 Flowers, Best Buy, L’Oreal, Marriott and more. Realizing that attendees of major affiliate marketing conferences had nowhere to go the night before the main event, Vadavia created PareshConnect, which has been held at various venues across Canada and the United States. Since its inception in 2009, PareshConnect has become a highly anticipated event at many conferences, helping retailers and affiliates worldwide build the right relationships in a fun setting!