The European Affiliate Marketing industry is a €7 billion powerhouse, driving 15% of all online sales revenue and supporting 80% of digital advertisers. With an impressive average annual growth of 10% over the past decade and a projected CAGR of 6.5% until 2031, it’s clear that affiliate marketing is a cornerstone of digital performance marketing. Yet, despite its success, the industry has been navigating a growing wave of negative sentiment over the past 5 to 10 years. It’s time to change the narrative. By celebrating the achievements, creativity, and resilience within the industry, we can foster a renewed sense of pride and positivity ushering in a brighter future for affiliate marketing. That is why I decided to launch the European Affiliate Awards in 2025.