Driving Growth Through Data, Partnerships, and Strategic Innovation
With 16 years in marketing, 11 of those rooted in digital. I’m passionate about creating growth that’s both measurable and meaningful. My experience spans strategy, CRM, content, lead gen, and performance marketing, always with a focus on aligning data and creativity to drive business results.
As Head of Growth & Customer Marketing at Affiverse, I’ve been fortunate to contribute to the brand’s evolution, including the strategic rebrand of our agency arm into KonverJ - a consultancy designed for modern partnership-led growth.
In 2025, I was proud to be named in the Performance Marketing World Power 100 - a recognition of my contribution to the industry over the years. I also helped shape the launch of the RAV Awards, created to spotlight the rising talent and unsung contributors in performance marketing - a cause close to my heart.
Whether leading growth strategies, mentoring future marketers, or collaborating with brands and partners to solve complex challenges, I believe in leading with empathy, curiosity, and action. I thrive in environments where good ideas meet execution - and where people are encouraged to grow.
If you believe in the power of partnerships and performance-driven storytelling, let’s connect.
Awards
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